When I join Urban Outfitters ( URBN ) it was to set us on a journey. To do things that haven’t been done before.

URBN thrives at the intersection of art, design, science, and humanity to create something better than just future tech. It’s a human approach, connected to people, their culture and beliefs. Solving problems by  prototyping, breaking, questioning. Wide open to new influences, perspectives, collaborations. Combining ideas and innovations to create real impact for the URBN in their game, life, and world.

Everything we put out is to show where we are headed, the possibilities, the opportunity. To show people what we can do together to shape the future. This is our journey from where we are to what could be.